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objective of this module is to introduce learners to concepts and techniques
related to the design, planning, control, and improvement of manufacturing and
service operations. The module begins with a holistic view of operations, where
we stress the coordination of product development, process management, and
supply chain management. As the course progresses, we will investigate various
aspects of each of these three tiers of operations in detail. We will cover
topics in the areas of process analysis, materials management, production
scheduling, quality improvement, and product design.
- Teacher: Kingsley Cheok
module studies the areas of corporate finance and capital markets, emphasizing
the financial aspects of managerial decisions. The module touches on all areas
of finance, including the valuation of real and financial assets, risk
management and financial derivatives, the trade-off between risk and expected
return, and financing policy. The module draws heavily on empirical research to
help guide managerial decisions.
this module learners are guided on various aspects of management issue and
challenges that shape management discipline. Interactive discussions on how
management skills influence individual and team performance that is crucial for
the business success. Learners will be guided on their management and leadership
capabilities through the use of assessment tools.
- Teacher: Prof Dato' Dr Jayles Yeoh
this module learners are guided on problems / projects evaluation needing
company to invest resources and the benefits associated with that investment.
Since projects are not instant gratification, learners are guided with a
framework for thinking about evaluation and decision making. This module will
be very useful for learners in terms of personal venture or professional
The aim of this module is to provide learners with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important for future. It provides both theoretical and practical perspectives on the nature of management in today’s organisations.
this module, learners will learn how businesses and organisations behave in
situations in which strategic decisions are interdependent, i.e. “where my
actions affect my competitors' profits” and vice versa. Using the basic tools,
learners will analyse how businesses choose strategies to attain competitive
- Teacher: Kingsley Cheok
This course deals with analysing the emerging international marketing environment and its effect the business organisation. The syllabus deals also with Emerging Marketing strategy options available to compete effectively in global markets. It also deals with international cultures, economic, politic, social, and import and export strategies. The different local market factors that affect implementation are also considered. Upon completion of this course, learners will be able to:
- Describe the emerging market and how it affect the performing organisation
- Describe the impact of social and cultural issues affecting the market
- Evaluate the impact of trade agreements on businesses.
- Evaluate the impact on trading (import & Export) activities.
This course covers organisational, strategic and operational aspects of managing Supply Networks (SNs) from domestic and international perspectives. Lectures include alternative SN structures, strategic alliances, design of delivery systems and the role of third party logistics providers. Many of the activities exchanged among enterprises in a SN are of a service nature, and the final output is often a combination of tangible products and services which the end-customer purchases. Upon completion of this course, learners will be able to:
- Describe the Supply Chain Management
- Describe the impact of Supply networks within the businesses
- Evaluate impact of logistics on overall supply chain management
- Evaluate the complexities associated Characteristics of Services, Service Guarantees, Matching Supply and Demand.
course covers the role of strong customer focus and its impact on marketing
strategies development to deliver above-average levels of customer satisfaction
and profitability. It also discusses the
linkages between customer behaviours (e.g. complaints) and customer
satisfactions, retention leading to profitability. The module also discusses
the marketing performance metrics, the concept of customer value and the
different ways customer value is measured.
Thereafter learners will be exposed to marketing communications
strategies to increase awareness, sustain message retention, and stimulate
customer action. Upon completion of this course, learners will be able to:
- Describe Customer centricity and The impact of being customer focused to business profitability
- Evaluate Market Potential, Market Demand, Market Share and Market Performance
- Evaluate customer experience and develop value creation
- Evaluate Marketing channels and impact to Market Performance.
- Teacher: Shamanine Ho
module advances learners on the use of financial information gathered from
various sources to conduct value analysis of firms. The module takes the
learners deeper into the financial reports and “reading between the lines”.
This will expose learners to business modelling and reinventing the enterprise.
This will be very useful for learners’ career as a financial analyst,
investment banker, consultant, corporate director and etc. Upon completion of this course, learners will be able to:
- Describe business valuation and the impact of appropriate valuation to enterprise well-being and sustainability.
- Evaluate a firm’s potential through cash flow and comparative analysis.
- Evaluate firm’s Risks.
- Evaluate the impact of globalisation on international enterprise operations.
This course aims at providing students with an overall understanding of the nature of issues and challenges in leading self, teams and businesses. The course covers diverse areas of leadership discipline yet focused on key leadership drivers that deliver results. It addresses the fundamental error in leadership styles. The course discusses the leadership perspectives and introduces the contemporary ideas on issues and challenges faced by today and future leaders. Upon completion of this course, learners will be able to:
- Describe leader and leadership.
- Analyse the nature and role of leaders in an organisational context (workplace leadership).
- Evaluate the organisational complexities and how best to fit (apply) the leadership style.
- Personal leadership development plan
- Teacher: Dr Ahmad Faisal Mohd Hassan
This course aims at providing students with an overall understanding of the nature of issues and challenges in managing projects. The course covers diverse areas in Project Management discipline yet focused on critical factors for project success. It addresses the fundamental difference between project and general management and people as key project drivers. The module discusses the overall framework for successful implementation. The course seeks to introduce the contemporary ideas on issues and challenges where students are exposed to complexities in managing a project effort within an organisation. Upon completion of this course, learners will be able to:
- Evaluate what constitutes a ‘project’ and differentiate between project management and general management discipline.
- Evaluate the nature and role of project management in an organisational context.
- Evaluate project complexities and how project can be effectively managed.
- Apply systematic framework to deal with issues and challenges faced in managing project outcomes.
This course is designed to expose students to various research process and methodologies. Students initially led towards understanding the process, methodologies and later into conducting their own research. This competency will achieve the overall program objectives of producing graduates who are creative and critical in their thinking and behaviours. The learning outcomes of this course are:
- Evaluate the different research methodologies and select the appropriate methods for the student’s research area.
- Analyse prior research (journals and articles) and study the use of different form of research methodologies in a given research area.
- Write a detailed framework for the research area under study in the form of a proposal.
- Conduct the research effort.
- Produce a well-articulated and critical research project paper.
- Teacher: Dr Ahmad Faisal Mohd Hassan